Magazine advert development and final product

I designed the poster with the motif of 'Alice in Wonderland', I thought the most appropriate way of incorporating it would be through the rabbit character. The intertextuality included will be something that will resign with the audience.

I included imagery associated with 'lucid' and 'trippy' iconography and distorted them to enhance surrealism. The mushrooms appear to be melting down the page, they are foregrounded against a variation of blending colours. The finished draft of the poster was suppose to be the shape of a vinyl record, that held host to an 'underground' realm of wonder and fantasy, feeding into the themes throughout the video. I did this in acrylic paint and did not anticipate the difficulty transferring the idea into Photoshop. I tried to keep certain elements from the draft into the final product, but the difference is still large.

The final product still aims to keep the vivid colours and patterns in to reinforce the fantasy element, however we have taken out the 'rabbit' character after many attempts trying to place it somewhere. The end result is a combination of photographic images including a still from the video, and at the bottom a subtly placed shot of the lake in which we filmed; and also non-photographic images, including the lucid border.