Survey results

 Question one asked participants their age, the majority response was between the age of 15-17, and the minority being 18-24, this was useful because this age range is the target audience for the genre that our song falls into, thus we can tailor it to this audience and  market to our potential target audience. Being a young audience also most likely means that they are more aware of music videos of contemporary culture and how they are aided by the advancement in technology.

 The second question asked participants their gender, it was almost equal, with male participants being slightly higher than female. The typical listener of indie rock can be either gender, the genre does not appeal to a specific.

All of the participants watch music videos at least every so often, this means that they are accustomed to the codes and conventions recognizable in music videos. It also provides more useful audience feedback, knowing that they have some knowledge regarding music videos.

The largest two answers from this question was rock and alternative, which means that these participants fall even further into our target market. It means that they understand what is expected of these particular genres.

100% of the participants accessed music videos through YouTube, this reflects how the proliferation of technology has affected the distribution of music in modern culture. The use of social networking will also be useful to us in the sense that it is interactive and we can gain more audience feedback from it.

80% of the participants preferred a narrative in the video, this confirms that our idea and aim to include one is the appropriate thing to do if we want to appeal to our target audience.

 I gained a wide variation of responses from the participants in response to the question, however many said that they like to see lyrics that match the visual imagery in the song, the audience require meaning and symbolism to create an effective video. The audience wanted something unexpected and different from the typical video, and were against using explicitness to boost ratings.

 There was a collective response between the participant regarding bold colours, unique design and eye-catching imagery. However a few of the participants would like to see an image of the band on the cover, which is something we considered avoided.