Magazine advert (research)

For our promotional poster, we decided to digress with the theme of surrealism and dream-like qualities that are present in the realm of fantasy. Much like film movements such as German expressionism and French New Wave, a group of artists have structured a movement in the way they create an image to their audience. The movements mentioned above are conjured through the desire to rebel against the 'norm' in the industry they belong to. In this sense, the posters I have chosen to analyse or at least consider as a platform to base our own upon, go against the usual conventions of the typical band poster. For example, below we see a Kasabian poster, which feature recognised elements of the expected poster, it features members of the band as a collective standing underneath their own name. Usually band posters are minimalistic and straightforward, with little to no creative design.
we see this once again with a Red Hot Chili Peppers posters, the four members are stood against a plain background.

To the left we see a contemporary example of this idea of containing chimerical elements, to exaggerate a concept or an image the band want to communicate to their audience. The vivid colours and lack or realism depicted through the way the elephant is portrayed, creates a much more adventurous and layered aesthetic. In a way, the poster almost tells a story, we see a small, insignificant man stood on the trunk of the elephant, the man is a silhouette, his entire being black. This contrasted with the lucid colours of the elephant, suggest that their is a deliberate clash between the two beings, the ambiguity of the image leaves the mind to interpret freely and differently. Tame Impala are a modern band that embrace music of the past  featuring elements of psychedelic rock that was prominent in the 70s.




Here is a much more toned down example of the same animated approach to a band poster. The colours although bland in comparison, there is a certain charm to the 'drawn' together style of the image. The poster features a carousel, commonly associated with dream-like components that create the magic of a fairground. Instead of the usual horse or carriage seats used on the carousel, there are a number of instruments replacing them. This poster has focused more intently on the musicians tools rather then themselves, which is unusual for a band poster. Drawing attention to the instruments gives a sense of the musics identity, rather than the appearance of the band.






This is not a band poster, but significant due to the elaborate colour pallet. It's essential to observe how vibrant colours interact to create a certain  'wonderland' effect.The merging of colours in the background create a romantic setting, the warm colours contrast nicely with the blues and green below.

 This particular painting uses imagery that is usually associated with the idea of false ecstasy replacing reality. For instance, the mushrooms are blatantly related to drug use. The mushroom is an iconic image that was made famous in the sixties. This poster has an atmospheric tone that would fit perfectly into the world of hippy culture. There is also religious iconography, that most likely belongs to Hinduism or Buddhism.




There are elements of each of the posters above, that  intrigue me in regards of our own. The theme of fantasy plays a significant part in our project, the idea that someone looks to their own imagination to replace the hardships of reality. The rabbit (in reference to Alice's Wonderland) is a symbol for this, as a motif I would like to place him subtly throughout each of the media platforms, to create a sense of continuity. Another component that appears affective is the 'drawn' or painted effect, it rejects realism as an  art form. I will be uploading some initial sketches, progressing to the final draft.